Privacy Policy

Privacy Policy

Effective Date: September 13, 2026

At Maternityoutfit (“we,” “our,” or “us”), your privacy is a priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit maternityoutfit.com (the “Site”) or make a purchase from us. Please read this policy carefully.

1. Information We Collect

We may collect the following categories of personal information:

  • Identifiers: Name, email address, phone number, billing and shipping address, IP address.
  • Commercial Information: Purchase history, products viewed or considered.
  • Internet & Network Activity: Browsing behavior on our Site, clickstream data, device and browser information.
  • Inferences: Preferences drawn from your interactions with our Site.

2. How We Collect Information

We collect information you provide directly (e.g., when placing an order or contacting us), automatically through cookies and tracking technologies, and from third-party services including Google Analytics and Google Ads.

3. How We Use Your Information

We use your information to:

  • Process and fulfill your orders
  • Send transactional emails (order confirmations, shipping updates)
  • Provide customer support
  • Improve our website and product offerings
  • Run advertising campaigns, including Google Ads remarketing and conversion tracking
  • Comply with applicable legal obligations

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to personalize your experience and analyze Site traffic. We use Google Ads conversion tracking and remarketing cookies, which allow Google to show you our ads across the web. You may manage cookie preferences through your browser settings. To opt out of personalized Google advertising, visit Google Ads Settings.

5. Sharing Your Information

We do not sell your personal information. We may share it with:

  • Service providers (e.g., Shopify for e-commerce infrastructure, payment processors, shipping carriers) under confidentiality agreements
  • Advertising partners (e.g., Google LLC) for ad delivery and performance analytics
  • Legal authorities when required by applicable federal or state law

6. California Residents — Your CCPA Rights

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you.
  • Right to Delete: You may request deletion of your personal information, subject to certain legal exceptions.
  • Right to Correct: You may request correction of inaccurate personal information we hold about you.
  • Right to Opt-Out of Sharing: We do not sell personal information. However, our use of Google Ads may constitute “sharing” for cross-context behavioral advertising under California law. You may opt out via Google Ads Settings or by contacting us.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To submit a privacy request, email us at support@maternityoutfit.com with the subject line “Privacy Request.” We will respond within 45 days as required by law.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including compliance with legal, accounting, and reporting requirements — typically up to 7 years for transaction records.

8. Children’s Privacy

Our Site is not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy periodically. The revised version will be posted on this page with an updated “Effective Date.” Your continued use of the Site following any changes constitutes your acceptance of the updated policy.

10. Contact Us

Maternityoutfit
8938 Hanalei Cir, Diamondhead, MS 39525, United States
Email: support@maternityoutfit.com
Phone: (903) 261-5451